WIP · World in Pocket

Comcast Center

Philadelphia, Italy

Comcast Center

Opened in 2008, at 975 feet tall, the Comcast Center is Philadelphia's tallest skyscraper and the headquareters of the cable provider. The building features a public plaza with a gorgeous fountain display, a dramatic eight-story “Winter Garden” and an energy-saving “glass curtain” that wraps around

the Comcast Center, allowing for a 360° view of Philadelphia’s urban landscape. The building has also unveiled a Sony Style Comcast Labs Store, which includes an “Interactive Technology Lab” that is open to the public. The lobby has garnered attention as a tourist attraction. At first glance, the north wall of its lobby appears to be a wood veneer wall, but actually, it's a massive 2,000 square feet high-definition LED screen that's just ''displaying'' a picture of a wood veneer wall. Wait a minute, and a dancing figure might appear on the wall, or the entire wall might fade out and be replaced with a photograph or a video show. The computer-generated images are so realistic, you’ll think they’re jumping out of the wall. With a resolution 500% greater than that of an HD television, the Comcast Experience is a remarkable technological and artistic achievement. The video wall, a giant HD video screen that is actually the largest four-millimeter LED screen in the world, is located right in the building’s publicly accessible main lobby, so everyone can enjoy it. Visit during the holidays for special seasonal displays.

Listen to the audio guide for Comcast Center Free on WIP — starts by itself when you arrive, even with the screen off

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