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Carl G. Fisher, Lincoln Road, and Morris Lapidus black plaque

Miami Beach, FL, United States

Lincoln Road Mall Carl Fisher conceived of Lincoln Road as a Main Street for Miami Beach, and its construction began in 1914. It was promoted as the "Fifth Avenue of the South," and flourished as a prominent shopping destination. By the late 1950s, however, Lincoln Road suffered from traffic congest

ion and increased competition. In a bold move to save their businesses, property owners contacted Morris Lapidus, architect of the Fontainebleau and Eden Roc hotels, to develop a new plan for the road

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