Del Rio, TX, United States
Cal Rodgers and the Vin Fiz. In 1910, publishing titan William Randolph Hearst offered $50,000 to the first person to successfully complete a transcontinental flight across America in 30 days, with a stop in Chicago, Illinois. Adventurer and newly-trained aviator Calbraith "Cal" Perry Rodgers sought
sponsorship from the Armour Meatpacking Company to bankroll his attempt. In return, Rodgers agreed to promote Armour's new grape-flavored soft drink called Vin Fiz. The marketing agreement finalized,
Listen to the audio guide for Black plaque № 25525 Free on WIP — starts by itself when you arrive, even with the screen off